Truelift Assessment

Truelift is a global initiative to push for accountability in pro-poor development. Truelift is a trust mark – in microfinance and other forms of social business – to signify commitment to positive and enduring change for people affected by conditions of poverty.



The Truelift assessment reflects not only the performance of a financial service provider’s pro-poor activities, but also the strength of evidence that validates it.


Achieving the Truelift certification allows organizations to:

  • Publicly demonstrate their full commitment to pro-poor principles and the most advanced stage of performance and verification
  • Enhance reputation and trust among stakeholders and differentiate from peers as a pro-poor organization


All financial service providers and social businesses with a pro-poor orientation.

How it works?

Each of the three Pro-Poor Principles consists of four categories:


There are five milestones on the path towards achieving the pro-poor Seal of Excellence.


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