| Truelift is a global initiative to push for accountability in pro-poor development. Truelift is a trust mark – in microfinance and other forms of social business – to signify commitment to positive and enduring change for people affected by conditions of poverty. |  |
What?
The Truelift assessment reflects not only the performance of a financial service provider’s pro-poor activities, but also the strength of evidence that validates it.
Why?
Achieving the Truelift certification allows organizations to:
- Publicly demonstrate their full commitment to pro-poor principles and the most advanced stage of performance and verification
- Enhance reputation and trust among stakeholders and differentiate from peers as a pro-poor organization
Who?
All financial service providers and social businesses with a pro-poor orientation.
How it works?
Each of the three Pro-Poor Principles consists of four categories:
There are five milestones on the path towards achieving the pro-poor Seal of Excellence.
