The Leader milestone is the most significant and prestigious of the Truelift milestones, given only to those institutions that are excellent in all three of the Pro-Poor Principles. Truelift Leaders are financially sustainable, demonstrate a responsible financial performance, are Smart Campaign certified in client protection and fully meet the Universal Standards for Social Performance Management Dimensions on balancing financial and social return.
Génesis Empresarial is a Guatemalan foundation, non-profit, without political or religious purposes, specialized in microfinance and business development services, with a rural focus, whose objective is to improve the quality of life of clients and their families, through the strengthening and development of microenterprises and small businesses, located in urban, rural and marginal areas of Guatemala.
The institution aims to strengthen and promote socio-economic development of entrepreneurs as owners of micro and small enterprises through training, technical assistance and management consulting.
Social Mission: Provide quick and timely financial and non-financial services, accompanied by counseling and training, to micro-enterprise, small business and rural communities to achieve sustained development and accelerate the progress of Guatemala. Its product offering includes credit assistance in commercial activities, production and agricultural activities. Génesis started as a credit program of a local NGO with the support of USAID (U.S. Agency for International Development).
Find more on Fundación Génesis Empresarial here.